Sustainable - or green - communication employs creative concepts and marketing campaignes that are social responsible and ecological. Appealing design and promotionally effective solutions are offered without exhausting global resources. Therefore green communication offers an appropriate response to the increasingly demanding question: How sustainable is your brand or company? Sensibilzed by the latest ecological incidents to position brands and companies in an sustainable way was pushed promptly on the first ranks of the to-do-lists of many marketing specialists. To instrumentalize environmentally relevant investments for an incrementation of environment reputation on full scale it is absolutely vital to consequently follow a sustainalbe aligned communication policy. |